Tuesday, 19 January 2010

The Promotion Part

So as you can see, I am a Creative Apprentice in Live Events and Promotion.

I saw this 7:43 short film a few days ago made by Pringle of Scotland. In it, Tilda Swinton [The White Witch?] is attentively followed by Ryan McGinley's camera [one of my favourites] through a Scottish forest, field, castle and sea. All the while, she is wearing a number of Pringle's pieces from their newest collection and well, they look pretty beautiful.

It got me thinking about the promotion part and the effort that brands have to go to sell their products.

In a few years, how are we supposed to grab people's attention? How are we meant to engage audiences with our ideas? To what lengths are we meant to go to stand in a sea of competitors?